Jonathan Mosco

Growing up in the hair industry, Jonathan Mosco started working in his family’s business when he was 13. Now armed with a degree in Hospitality Administration and a cosmetology license, Jonathan's expertise and talents have grown.

"Your decision to visit our Aveda salon is a choice that we deeply appreciate,” he says. “We are constantly striving to deliver the best services, products and experience that we can."


Elsa Mosco

An accomplished stylist and owner of Rituals Aveda Salon, Elsa Mosco has dedicated herself to working with the Aveda brand and philosophy throughout her entire career. Elsa was the first stylist and salon owner to bring the Aveda brand to the Tampa Bay area in 1983. She has practiced with Horst, the founder of Aveda, and David Adams, Aveda's first director of hair color.

Very passionate about her work, Elsa always takes the time to listen to what her clients want, and helps them integrate their ideas and goals with what will work best for their hair, face structure, and lifestyle.


Meg Malloy

"an intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way"- Charles Bukowski

Joining the Rituals team in 2017, Meg brought her passion for color and education. She loves working with her guests to customize a look just for them. She also loves educating her guests on products and tips for hair care at home.

She moved to St. Petersburg in 2016 from Tallahassee where she worked at the Aveda Institute for 8 years, teaching the Masters' Program, working behind the chair in the corporate salon and hosting advanced education classes. She has also worked with the Professional Beauty Association.

Outside the salon, her passion is spending time outdoors with her two sons and husband. They also love looking for ways to volunteer in the community.

"St.Pete is everything I've been looking for in a place for me and my family. I love the people and the sense of community that I have experienced from day one. And Rituals Salon has an amazing staff and it feels like family. I look forward  to serving our guests."


Shana Wright

Shana has passion for the innovative, the bold and the beautiful aspects of hair coloring, cutting and styling, especially creating hair texture, vibrant colors, highlights, and fresh takes on classic styles.. She prides herself on keeping up with fashion forward trends, pairing her enthusiasm for fashion with education and product knowledge to address any of her clients' vision and concerns for their hair style. Shana is environmentally conscious and aligned with Aveda's mission.      



Catherine Baranowski

After graduating from the Aveda Institute in St Petersburg, Cat, moved to Colorado to train in the advanced Pure Artist program in Denver where she furthered her cosmetology knowledge. Cat enjoys working with each guest’s individual style- whether edgy and dramatic or soft and romantic. With her passion for fashion Cat spent a year in Asia, exploring South Korea and Japan. Seeking knowledge of the techniques and trends to bring back to the US. 

“While away I learned the key to a great style is loving the skin you're in, simple as that.”  Cat specializes in creative highlight techniques, men’s cuts, styling, up- do’s and makeup.