Jonathan Mosco

Growing up in the hair industry, Jonathan Mosco started working in his family’s business when he was 13. Now armed with a degree in Hospitality Administration and a cosmetology license, Jonathan's expertise and talents have grown. "Your decision to visit our Aveda salon is a choice that we deeply appreciate,” he says. “We are constantly striving to deliver the best services, products and experience that we can."


Elsa Mosco

An accomplished stylist and owner of Rituals Aveda Salon, Elsa Mosco has dedicated herself to working with the Aveda brand and philosophy throughout her entire career. Elsa was the first stylist and salon owner to bring the Aveda brand to the Tampa Bay area in 1983. She has practiced with Horst, the founder of Aveda, and David Adams, Aveda's first director of hair color. Very passionate about her work, Elsa always takes the time to listen to what her clients want, and helps them integrate their ideas and goals with what will work best for their hair, face structure, and lifestyle.


Alissa Jones

Alissa has been captivated by the beauty industry since she was 12 years old. She especially loves to create rich, dimensional color and weightless, textured cuts. Alissa has a passion for education so she can keep herself current and up to date with the latest trends,styles and techniques. She will also ensure you can replicate the beautiful style she gave you at home by educating you on how to do it yourself.


Shana Wright

Shana has passion for the innovative, the bold and the beautiful aspects of hair coloring, cutting and styling, especially creating hair texture, vibrant colors, highlights, and fresh takes on classic styles.. She prides herself on keeping up with fashion forward trends, pairing her enthusiasm for fashion with education and product knowledge to address any of her clients' vision and concerns for their hair style. Shana is environmentally conscious and aligned with Aveda's mission.